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Dear Ducati… by Stewart Milton, on October 17, 2006:
Richard.
Have you actually sent this to Ducati? I loved the motor in the 999 but not the riding position... it would be great in my ST4.
If they'd listen (and I wrote something similar to Ducati Aylesbury just a few weeks back). I'll have the second one. As long as they don't paint it grey with red wheels!
Even better, I hear there's a 1098 version of the Testastretta soon to appear... Now that in an ST4RS or whatever would be really something.
Stu
March 14, 2006
Dear Ducati…
Categories: Diary Rants
I've owned your bikes since 1982, albeit with a longish break along the way. My current machine is getting a little leggy and, despite its so far consummate reliability, I'm looking for a replacement. But here's my problem: you simply do not make a motorcycle that meets my desires. And a quick glance at your 2005 sales figures suggests that many people feel the same way – your motorcycle revenues worldwide were down 13.1%, with total unit sales down 5.5%. Margins were also down, occasioned by a 40% collapse in the sales of your higher margin Superbike models. The only ranges that increased sales were the Multistrada (up 57.9%) and the new-retro Sport Classic range.
Posted by Richard at 01:53 PM | Comments (2) | TrackBack
Stuart, I did indeed send this to Ducati - Ducati UK and Ducati SPa. Depressingly enough, not even the courtesy of an acknowledgement from either. Looks like I'm going to have to build one myself after all...