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March 2006 Entries
{March 14, 2006} Dear Ducati…
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March 14, 2006

Dear Ducati…

Categories: Diary Rants

I've owned your bikes since 1982, albeit with a longish break along the way. My current machine is getting a little leggy and, despite its so far consummate reliability, I'm looking for a replacement. But here's my problem: you simply do not make a motorcycle that meets my desires. And a quick glance at your 2005 sales figures suggests that many people feel the same way – your motorcycle revenues worldwide were down 13.1%, with total unit sales down 5.5%. Margins were also down, occasioned by a 40% collapse in the sales of your higher margin Superbike models. The only ranges that increased sales were the Multistrada (up 57.9%) and the new-retro Sport Classic range.

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Posted by Richard at 01:53 PM
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